The two Marks refer to the Boulevard as the gay “Cheers” (referring to the long-running television series) because there are so many regular customers who know your name. The Boulevard was saved thanks to efforts like those from longtime patrons Mark Chou and his partner, Mark Lanza, who started a GoFundMe page to raise money for the bar and donated their time to help with needed repairs. Owner Steve Terradot managed to keep the Boulevard afloat during the pandemic with help from Mark Lanza and Mark Chou, who started a GoFundMe.